{"id":787,"date":"2026-09-09T07:51:20","date_gmt":"2026-09-09T05:51:20","guid":{"rendered":"https:\/\/johannesburg.wordcamp.org\/2026\/?post_type=wcb_session&#038;p=787"},"modified":"2026-09-09T07:53:51","modified_gmt":"2026-09-09T05:53:51","slug":"scaling-your-woocommerce-store-for-success","status":"publish","type":"wcb_session","link":"https:\/\/johannesburg.wordcamp.org\/2026\/session\/scaling-your-woocommerce-store-for-success\/","title":{"rendered":"Scaling your WooCommerce Store for Success"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Most WooCommerce stores don&#8217;t fail because of a bad product. They fail because the foundations underneath the product were never built to scale: the wrong theme, poorly configured plugins, hosting that can&#8217;t keep up, or a marketing stack that stalls out the moment traffic increases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This talk walks through the full lifecycle of scaling a WooCommerce store, based on real client work: getting the technical foundations right (HPOS, themes, plugins, hosting, integrations), the metrics that actually matter for data-driven decisions (AOV, CAC, LTV, cart abandonment and more), UX and checkout optimisation, product and order management at volume, and the marketing systems (email automation, SEO, paid, organic social) that turn traffic into repeat revenue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Attendees will leave with a practical checklist they can apply to their own store immediately, whether they&#8217;re a developer building for clients, an agency owner advising merchants, or a store owner trying to figure out why growth has stalled.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This talk was originally presented at WordCamp Cape Town 2024, where it was well received, and has been refreshed with updated WooCommerce and ecosystem developments for 2026.<\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Presented by<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/johannesburg.wordcamp.org\/2026\/speaker\/dirk-tolken\/\">Dirk Tolken<\/a><\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>Most WooCommerce stores don&#8217;t fail because of a bad product. They fail because the foundations underneath the product were never built to scale: the wrong theme, poorly configured plugins, hosting that can&#8217;t keep up, or a marketing stack that stalls out the moment traffic increases. This talk walks through the full lifecycle of scaling a [&hellip;]<\/p>\n","protected":false},"author":10061457,"featured_media":0,"template":"","meta":{"_wcpt_session_time":1793344500,"_wcpt_session_duration":1800,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[786],"footnotes":""},"session_track":[25],"session_category":[26],"class_list":["post-787","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-wordcamp-johannesburg","wcb_session_category-woocommerce"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/ph3TdA-cH","session_date_time":{"date":"30 October 2026","time":"9:15 am"},"session_speakers":[{"id":"786","slug":"dirk-tolken","name":"Dirk Tolken","link":"https:\/\/johannesburg.wordcamp.org\/2026\/speaker\/dirk-tolken\/"}],"session_cats_rendered":"WooCommerce","_links":{"self":[{"href":"https:\/\/johannesburg.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johannesburg.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/johannesburg.wordcamp.org\/2026\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/johannesburg.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/787\/revisions"}],"predecessor-version":[{"id":1278,"href":"https:\/\/johannesburg.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/787\/revisions\/1278"}],"speakers":[{"embeddable":true,"href":"https:\/\/johannesburg.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/786"}],"author":[{"embeddable":true,"href":"https:\/\/johannesburg.wordcamp.org\/2026\/wp-json\/wporg\/v1\/users\/dtolken"}],"wp:attachment":[{"href":"https:\/\/johannesburg.wordcamp.org\/2026\/wp-json\/wp\/v2\/media?parent=787"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/johannesburg.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_track?post=787"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/johannesburg.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_category?post=787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}