Twelve years of building things on WordPress and Woocommerce, mostly websites people said couldn’t be done on it. Somewhere along the line I figured out that the work I like best is the kind where someone else gets the win. I’m now Chief Experience Officer at LevCharity, and genuinely, it’s the best job I could imagine doing. I get to work with major global charities, solve interesting problems, build better experiences, and work alongside an awfully talented team who are just ridiculously good at what they do — and somehow also just really fun to work with. I believe the good is hiding in the data. Look long enough, ask the right questions, and the numbers start telling you which small change could quietly be worth a fortune to a business, or make a real difference to a charity. I like figuring things out, making complicated things simpler, and finding the opportunities hiding in plain sight.
Most importantly, I like building things that actually make a difference. It’s not glamorous work. It’s just work that matters — which I’ve come to think is the better deal.