Category: Fundraising
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The ROI of Play — Badges, coins, swag, and data: what happened when we gamified nonprofit fundraising.
Most donation pages still work like a checkout: a form, an amount, a thank-you. It converts once, and then the process restarts. We tried something different. Fundraisers running their own campaign pages earn badges as they raise, collect coins in a virtual wallet, and spend them on real swag. The game never replaces the reason — they’re still…