{"id":477,"date":"2019-08-22T10:29:55","date_gmt":"2019-08-22T10:29:55","guid":{"rendered":"https:\/\/2019.johannesburg.wordcamp.org\/?post_type=wcb_session&#038;p=477"},"modified":"2019-08-22T10:29:56","modified_gmt":"2019-08-22T10:29:56","slug":"the-unmistakable-power-of-branding","status":"publish","type":"wcb_session","link":"https:\/\/johannesburg.wordcamp.org\/2019\/session\/the-unmistakable-power-of-branding\/","title":{"rendered":"The Unmistakable Power Of Branding"},"content":{"rendered":"\n<p>I&#8217;d love to share on brand building and the importance of understanding how, and why, to approach branding for any business. I think it is super valuable for business owners (and freelancers) to have a holistic understanding of what branding really is, what it encompasses, why they should pay credence to it, and how they can go about doing that.<\/p>\n\n\n\n<p>If I was to outline the talk with a blurb it would be something like this:<\/p>\n\n\n\n<p>&#8220;When we think of branding we almost always immediately think of the visual representation of a brand. The logo, the typography, the stationery. Obviously, the visual representation is a major part of it but a brand is so much more than what can be seen. It is essential to understand the importance and power of what branding does for a business and why you should care about yours a lot more than you probably do.<\/p>\n\n\n\n<p>No matter what sector you&#8217;re in or what audience you are trying to reach, your branding matters. And not just a little bit.<\/p>\n\n\n\n<p>In this presentation, you&#8217;ll find out what branding is and why it impacts everything you do in business.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;d love to share on brand building and the importance of understanding how, and why, to approach branding for any business. I think it is super valuable for business owners (and freelancers) to have a holistic understanding of what branding really is, what it encompasses, why they should pay credence to it, and how they &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/johannesburg.wordcamp.org\/2019\/session\/the-unmistakable-power-of-branding\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Unmistakable Power Of Branding&#8221;<\/span><\/a><\/p>\n","protected":false},"author":15982769,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1570196700,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[476],"footnotes":""},"session_track":[1167270],"session_category":[],"class_list":["post-477","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-day-2","entry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKeEk-7H","session_date_time":{"date":"October 4, 2019","time":"1:45 pm"},"session_speakers":[{"id":"476","slug":"shane-rielly","name":"Shane Rielly","link":"https:\/\/johannesburg.wordcamp.org\/2019\/speaker\/shane-rielly\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/johannesburg.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johannesburg.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/johannesburg.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/johannesburg.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/15982769"}],"version-history":[{"count":1,"href":"https:\/\/johannesburg.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/477\/revisions"}],"predecessor-version":[{"id":594,"href":"https:\/\/johannesburg.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/477\/revisions\/594"}],"speakers":[{"embeddable":true,"href":"https:\/\/johannesburg.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/476"}],"wp:attachment":[{"href":"https:\/\/johannesburg.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=477"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/johannesburg.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=477"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/johannesburg.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}