{"id":398,"date":"2017-10-20T10:04:13","date_gmt":"2017-10-20T10:04:13","guid":{"rendered":"https:\/\/2017.johannesburg.wordcamp.org\/?post_type=wcb_session&p=398"},"modified":"2017-11-07T06:56:52","modified_gmt":"2017-11-07T06:56:52","slug":"hacking-your-start-up-to-market","status":"publish","type":"wcb_session","link":"https:\/\/johannesburg.wordcamp.org\/2017\/session\/hacking-your-start-up-to-market\/","title":{"rendered":"Hacking your start-up to market"},"content":{"rendered":"

South Africa is start-up “befok” at the moment … We all want to build “the Uber of …” or get our app to market but the enthusiasm for doing the hard yards on the business side are sorely lacking.<\/p>\n

Marc and Lisa chat about a couple of potential ways to approach:
\n– Funding
\n– PR and marketing [when you’re poor] – IE getting media coverage you don’t deserve
\n– How to build your network to get to market<\/p>\n","protected":false},"excerpt":{"rendered":"

South Africa is start-up “befok” at the moment … We all want to build “the Uber of …” or get our app to market but the enthusiasm for doing the hard yards on the business side are sorely lacking. Marc … Continue reading Hacking your start-up to market<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":15734739,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1510326000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[397,678],"footnotes":""},"session_track":[4057],"session_category":[],"class_list":["post-398","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-talk-day-2"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8sybv-6q","session_date_time":{"date":"November 10, 2017","time":"3:00 pm"},"session_speakers":[{"id":"397","slug":"marcashton","name":"Marc Ashton","link":"https:\/\/johannesburg.wordcamp.org\/2017\/speaker\/marcashton\/"},{"id":"678","slug":"lisa-illingworth","name":"Lisa Illingworth","link":"https:\/\/johannesburg.wordcamp.org\/2017\/speaker\/lisa-illingworth\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/johannesburg.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johannesburg.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/johannesburg.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/johannesburg.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/398\/revisions"}],"predecessor-version":[{"id":431,"href":"https:\/\/johannesburg.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/398\/revisions\/431"}],"speakers":[{"embeddable":true,"href":"https:\/\/johannesburg.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/397"},{"embeddable":true,"href":"https:\/\/johannesburg.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/678"}],"author":[{"embeddable":true,"href":"https:\/\/johannesburg.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/marcashton"}],"wp:attachment":[{"href":"https:\/\/johannesburg.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=398"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/johannesburg.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=398"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/johannesburg.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}