eCommerce in South Africa is as understood as Social Media was ten years ago. Anyone thinks they can start an online store, we’ve all be romanced by companies like Shopify and WooCommerce to make it seem a lot easier than it is. Don’t get me wrong, it is, it’s the best and easiest time in the history of online business to create your own eCommerce company. Though, there are many pitfalls and challenges that most start ups don’t foresee and can see, things we had to learn the hard way. I want to give that first hand insight to my audience and provide the knowledge that I wasn’t given what I started. The talk is also backed by some current stats and conversations from research done by World Wide Worx and Useful and Beautiful.